Creating and Maintaining Competitive Advantage

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Posted: July 3, 2008

What are the keys to real business insight? Dave Wells describes the nature of insight and what is required to gain true insight.

This article focuses on the qualities that make analytics insightful. Business analytics enable insight when they lead to discovery of new facts and awareness of things previously hidden. I believe that most of today’s business intelligence systems fail the insight test – a failure of both technology and application.

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